![]() ![]() ![]() Microsoft has reduced some of its prices over the past couple of years, with Windows Vista Home Premium falling from $259.99 to $239.99 and then, with Windows 7, to $199.99, but I doubt whether many people have noticed. What was a reasonable proportion of £2,000 is not a reasonable proportion of £200. And in recent years, Microsoft has repeatedly bent over to try to avoid judicial pressure, even when dealing with people who are clearly incompetent.Īn alternative would, of course, be to accept that Windows prices are now too high, given the general decline in PC prices. It could, for a start, have the PC manufacturers complaining to the US Justice Department, which has a judge and numerous staff supervising everything Microsoft does to make sure it plays absolutely fair. This would divert cash directly out of PC manufacturers' pockets and straight into Microsoft's, which is not something it's generally willing to do. Cheap upgrades might encourage people to buy the lowest version they could get, then use WAU. In other words, WAU prices are intended to encourage users to buy the Windows they want directly from the PC manufacturer. It would probably be in Microsoft's interest to offer lower prices, but it may be hamstrung by its deals with PC manufacturers. (For comparison, the US prices are $80 and $115.) By all means pipe up if you think that sounds attractive, but my guess is that the viable market prices for upgrades would be £49.99 and £89.99 max. Going from Windows 7 Starter to Home Premium will cost £69.99, while Starter to Pro will cost £119.99. But I'd guess that Microsoft has just about killed that idea with its pricing schedule.
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